Marketing Manager Remote

Key Responsibilities:

1. Strategic Planning:

• Develop and implement comprehensive marketing strategies that align with Triosoft’s business objectives.
• Establish positioning, identify target audiences, and create marketing plans for different channels and segments.
• Define brand strategies to strengthen the company’s market presence and build brand awareness.

2. Website Management:

• Oversee the development, updates, and optimization of the company’s website to ensure a user-friendly experience.
• Ensure that the website is aligned with SEO best practices to drive traffic and generate leads.
• Collaborate with the design and content teams to regularly update the website with relevant content, case studies, product features, and company news.

3. Social Media Management:

• Manage and maintain Triosoft’s social media accounts (LinkedIn, Facebook, Twitter, Instagram, etc.).
• Develop engaging content strategies for social media that reflect the brand’s voice and increase online presence.
• Monitor social media trends, respond to customer inquiries, and analyze the effectiveness of campaigns to drive engagement and brand loyalty.

4. Campaign Management:

• Plan and execute multi-channel marketing campaigns, including digital ads, SEO/SEM, email marketing, and more to generate leads and enhance brand recognition.
• Collaborate with the sales team to develop lead-nurturing strategies that convert leads into customers.
• Implement and monitor paid advertising strategies across Google, Facebook, LinkedIn, and other platforms.

5. Lead Generation & Demand Creation:

• Create and execute lead generation strategies for software solutions and services.
• Partner with the sales team to generate high-quality leads and convert them into clients.
• Explore new markets and develop strategies to drive growth and demand for Triosoft's products.

6. Content Creation & Digital Marketing:

• Create a content calendar and oversee the creation of blog posts, white papers, case studies, and other marketing materials.
• Ensure that all content across platforms is cohesive and optimized for search engines.
• Use performance analytics to measure content performance and make data-driven adjustments.

7. Data Analysis & Reporting:

• Analyze data from marketing campaigns and provide insights on customer behavior, market trends, and campaign performance.
• Create detailed reports on campaign ROI, website traffic, and lead conversion to improve future strategies.
• Monitor and evaluate key performance indicators (KPIs) to adjust marketing efforts.

8. Collaboration & Team Leadership:

• Work closely with the development, sales, and product teams to ensure all marketing efforts align with business goals.
• Collaborate with external agencies, partners, and freelancers to execute campaigns and produce marketing materials.
• Lead the marketing team and provide guidance on content creation, social media, and brand management.

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Key Requirements:

• Experience:

  • 4-5 years of experience in B2B or SaaS software marketing.
  • Proven track record of managing websites, social media channels, and executing marketing campaigns.

• Education:

  • Bachelor’s or Master’s Degree in engineering , Marketing, Business, Communications, or related field.

• Skills:

  • Strategic Thinking: Ability to create and execute effective marketing and digital strategies.
  • Website Management: Experience with website development, CMS platforms (e.g., WordPress), and SEO.
  • Social Media Expertise: Strong understanding of social media platforms and content creation strategies.
  • Data-Driven: Strong analytical skills and ability to make data-driven decisions based on performance metrics.
  • Communication: Excellent written and verbal communication skills with the ability to create compelling content.
  • Collaboration: Ability to collaborate with cross-functional teams to ensure a cohesive marketing approach.
  • Tools: Proficiency in digital marketing tools (HubSpot, Google Analytics, Hootsuite) and CRM systems.

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Perks & Benefits:

• Competitive salary and performance-based bonuses.
• Flexible working environment (remote options available).
• Opportunities for professional development and growth.
• Work with an innovative and passionate team in a rapidly growing software company.

Triosoft Technologies is seeking a dynamic and results-oriented Marketing Manager to lead and execute the company’s marketing strategy. The ideal candidate will have a strong background in software product marketing, branding, demand generation, and digital media management. As the Marketing Manager, you will be responsible for driving the company’s brand presence, generating demand for our products and services, and leading various marketing initiatives to achieve business objectives.

You will collaborate with cross-functional teams to define and implement integrated marketing campaigns across multiple channels that drive revenue growth, lead generation, and brand awareness.