Digital Marketing & Growth Manager

Job Overview:

We are looking for a Digital Marketing & Growth Manager to handle our online presence, run advertising campaigns, generate leads, and manage our company’s reputation across multiple platforms. This role is critical for driving customer acquisition and brand visibility.

Key Responsibilities:

Website & Social Media Management

• Maintain and update the company website with product pages, blogs, and other content.

• Manage social media profiles (LinkedIn, Twitter, Facebook, Instagram, etc.).

• Plan and execute social media marketing campaigns.

• Engage with followers and respond to inquiries across platforms.

Online Advertising & Campaign Management

• Run and optimize paid ad campaigns on Google Ads, Facebook Ads, and LinkedIn Ads.

• Analyze ad performance metrics and adjust campaigns for better ROI.

• Conduct A/B testing to improve ad effectiveness.

• Manage ad budgets and ensure cost-effective lead generation.

Lead Generation & Demand Generation

• Develop and implement lead generation strategies through digital channels.

• Optimize landing pages and CTAs for maximum conversions.

• Collaborate with sales teams to ensure a smooth lead handover.

• Run targeted email and outreach campaigns.

Reputation & Listing Management

• Manage and optimize company profiles on platforms like G2, Trustpilot, Clutch, etc.

• Respond to customer reviews and improve brand credibility.

• Ensure accurate company and product information across listing platforms.

Content Marketing & SEO

• Develop and execute a content strategy (blogs, whitepapers, case studies, etc.).

• Optimize website content for SEO to improve organic rankings.

• Perform keyword research and competitor analysis.

Analytics & Reporting

• Track and report marketing campaign performance using Google Analytics and other tools.

• Provide insights and recommendations for improvements.

• Monitor industry trends and competitor activities.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or a related field.

• 3 to 5 years of experience in digital marketing and growth strategies.

• Proven experience with SEO, PPC, and social media management.

• Hands-on experience with Google Ads, Facebook Ads Manager, LinkedIn Ads.

• Strong analytical skills with experience in Google Analytics and marketing automation tools.

• Excellent written and verbal communication skills.

• Ability to multitask and manage multiple projects simultaneously.

Preferred Experience:

• Experience in SaaS, B2B, or tech startups.

• Knowledge of CRM tools like HubSpot, Zoho, or Salesforce.

• Familiarity with content management systems (WordPress, Webflow, etc.).
  
   

  Additional Benefits:

• Performance-based bonuses for lead generation and conversion success.

• ESOPs (Equity Share) for long-term retention .

• Flexible work policy to attract better talent.

  Benefits:

• Health and accidental insurance .

• Flexible work environment.

• Growth opportunities in a fast-growing company.

• Performance-based incentives.